Prior to select what you think is an ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. You see, different colors have different meanings to different people. If you’re new to the cultural significance of any certain color the merchandise, brand, or identity you’re promoting might end up failing before it possesses a chance to pull off! Let’s take a closer look at the cultural significance of color in just two of today’s emerging economies.
In China, the hue red is perhaps the most significant. No where is that this color more prominent than around the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is additionally the hue chinese people associate with fire, one of several five elements its people believe create everything that exists in nature.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another of the five elements, the Earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s contrary to Western cultures in which the color white can be used to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of a union of two individuals, the hue red also symbolizes fertility and prosperity. The hue green represents the harvest or a new beginning and, like in America, green is symbolic of nature. In India green is additionally the color used to honor Islam.
As fashionable as green is, don’t apply it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in the center East, green will be the colour of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!